Love's reopens in Las Cruces, New Mexico, after remodel

Continues to prioritize an upgraded customer experience

OKLAHOMA CITY, July 26, 2024 - Love’s Travel Stops is once again serving customers in Las Cruces, New Mexico, with its latest store reopening after crews rebuilt the travel stop from the ground up. The location is open 24/7 and offers all the amenities Love’s is known for including fresh food and drinks, Love’s branded snacks, a Subway and a Wendy’s. For professional drivers, the location adds 84 truck parking spaces to Love’s network and RVers will have access to six RV hookups that will open at a later date.

In honor of the grand opening, Love’s will donate $5,000 to Organ Mountain High School.


An exterior photo of the newly-renovated Last Cruces Love's Travel Stop
An exterior photo of the newly-renovated Last Cruces Love's Travel Stop

About Love's

Love’s has been fueling customers' journeys since 1964. Innovation and perseverance continue to lead the way for the family-owned and -operated business headquartered in Oklahoma City with nearly 40,000 team members in North America and Europe. The company's core business is travel stops and convenience stores with 648 locations in 42 states. Love's continues its commitment to offer products and services that provide value for professional drivers, fleets, four-wheel customers, RVers, alternative fuel and wholesale fuel customers. Giving back to communities Love's serves and maintaining an inclusive and diverse workplace are hallmarks of the company's award-winning culture. To find out more about Love's, follow us on social or apply for a job, click here.